Among all these success stories on the innovative and powerful NFT (Non-Fungible Token) driven by market needs, Bored Ape Yacht Club (BAYC), Cryptopunk, NBA Top Shots, P2E, GameFi, Metaverse, etc. shows not only the benefits for storing digital assets but contributes to pushing the unlimited value of the collectibles in the real world. Past few years, the traditional operation system and business model have deterred the alcohol investment and collectibles market worth more than hundreds of billions of dollars from drawing more customer groups into this field and further expansion.
BlockWinery aims to carry out the potential value of luxury wines & liquors through blockchain innovation. Adopting the attributes of NFT, in which every NFT represents a bottle of wine or liquor, eliminates the risks of authenticity, ownership, preservation. Every transfer or transaction gains extra value for the luxury wines & liquors NFT. The holders own both digital and physical collectibles and additionally, easy access to the DeFi services on BlockWinery such as crypto loan, staking, and so on. In the future, the BWC (BlockWinery Coin) will serve as platform currency to trade or auction wines & liquors, most important, holding BWC used as a privilege to fee discounts and special events in BlockWinery.
BlockWinery acting as a bridge to connect between the physical and virtual world, providing the most craved wines & liquors NFTs, additionally plays a significant role in Metaverse dedicated to being the high-end brand and supplier in the virtual luxury market. Devoting to the development and growth of alcohol investment and collectibles community and taking the culture of luxury wine and liquor into a phygital future is BlockWinery’s first priority.
The global premium spirit market size was valued at $107.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 10.3% from 2020 to 2027, while, the alcohol market in Taiwan is worth over US$20 billion and growing by 6.47% CAGR through 2025 alongside increasing incomes and consumer preferences in favor of higher quality beverages.
After the invasion of Covid-19, by 2023, according to the leading data and analysis on the alcohol market, IWSR expects total alcohol consumption to return to pre-Covid levels, with consumption steadily increasing through to 2025. Recovery will be boosted rapidly by the momentum of e-commerce and other technologies such as blockchain, AI, and the increasing sophistication of the at-home occasion in many markets.
Alcoholic spirit market size worldwide from 2012 to 2025 (in billion US dollars)
Why traditional investors dive into the wine & spirits market?
Long term investment
Purpose for collectible
Hard to preserve
Vulnerable to transfer
Difficult to verify the authenticity and ownership
NFT, the non-fungible token has taken the crypto market by storm, as well as the other industries. NFT is designed to be non-interchangeable and undivided means every NFT is one of a kind. Furthermore, all transactions and transfers of NFTs will automatically be recorded on-chain and traceable. Everyone can find all the information on where the NFT comes from and where it goes to guarantee authenticity and ownership. Along with the explosion of NFTs, here comes out the Metaverse, which can be viewed as a virtual space in that everything acts spontaneously as the real world. At the same time, NFTs play a significant role in Metaverse to serve as the extension of genuine assets.
Until now these enterprise giants such as LVMH, Burberry, ADIDAS, NIKE, Coca-Cola, Pepsi, and VISA have collectively embraced the blockchain technology even that Facebook has rebranded itself as Meta. The tier 1 celebrities also joined the battlefield, like Jay Z, Snoop Dogg, Tyga, Steve Aoki, Future, etc., gaining their influence through NFTs or Metaverse; meanwhile, these virtual worlds, Sandbox, Decentraland, Axie Infinity, and so on, have boomed rapidly and left a remarkable influence in the post-Covid era. Obviously, the integration of real and virtual is inevitable, the Phygital (comes from physical & digital) strategies would definitely be taken into consideration for any companies for further growth in the future.
The global cryptocurrency market has zoomed past $2 trillion in market capitalization, while the NFT market has gained 2% share to reach a $46 billion market cap and generated over $23 billion in trading volume In 2021.
NFT market capitalization ranking
How BlockWinery Really Works?
To dig out the potential energy behind luxury wines & liquors market with blockchain advantages is the vision BlockWinery strives for. An NFC tag will be inserted into every bottle of wine or liquor when produced, to correspond to a specific NFT on blockchain. Customers will get their cryptocurrencies (ETH, SOL) or BWC (BlockWinery Coin) ready to trade or auction NFTs in BlockWinery's official market or the other secondary markets (OpenSea, SolSea).
Most wines & liquors depreciate at least 40% by virtue of entering collector's ownership following purchase from a producer, retailer, or auction house, while these luxury wines & liquors from BlockWinery will not go directly to the NFT holders. Instead, they will be well preserved and stored by the winery with of course their professional equipment and facilities. That’s the reason why even if BlockWinery NFTs have been traded or transferred several times, the true value of wines & liquors would never depreciate.
Once the NFTs holder would like to redeem their luxuries, these redeemed NFTs will go through a Burn Program to be removed from circulation, and at that time, wine merchants will ship the luxuries to your designated address safe and sound. Therefore, the BlockWinery NFTs can play an effortless role to sort all troubles out to enhance the potential value of luxury wines & liquors as an investment or collectibles.
One of the BlockWinery features is AVT (Adding Value by Transferring) mechanism, providing customers to create their unique stamps like signs, words, sentences, pictures, sounds, even short music. For instance, Justin Bieber has created a short piece of music as his stamp, once he bought a BlockWinery NFT, the music he created would be permanently attached to the NFT as proof that the celebrity Justin Bieber had ever held the BlockWinery NFT (bottle of wine) before, consequently indicating the NFT resell price could pump. An NFT being held by famous artists or creators can be seen as a masterpiece and worths collecting. The AVT mechanism is a brand new feature you can’t find in a traditional smart contract and will be the exclusive advantage for BlockWinery to explore the NFT market.
BlockWinery as a connector between the physical and virtual world has striven to be the brand indicator for luxury wines & liquors culture in Metaverse societies, will evolve into the DAO (Decentralized Autonomous Organization) and provides phygital services, for example launching the virtual bar or pub in Decentraland, which is connected to the wines & liquors in real-world to immerse customers with the best experience.
Partnership and Promotions
BlockWinery will list a bunch of well-known wines & liquors brands for customers to choose from. The tier 1 celebrity, artist, KOL, singer, designer, entrepreneur, athlete, etc. will be included in collaboration line. The benefits may include but are not limited to:
Cross-industry collaboration and marketing exposure
Allocation of portrait rights, franchise selling, etc.
The royalty program
Phygital strategies include physical & digital exclusive events and privileges.
List of BlockWinery partners & advisors:
Olé Rum Bars and Tapas, Mona Alain
What Benefits BlockWinery can Deliver
Phygital services from concepts to sales even to further value
Exempt from risks such as transfer, preservation, depreciation, etc.
High-quality promotion and exposure for your business
Easy and effortless access to luxury collectibles
To boost the development of wines & liquors investment, BlockWinery provides great market liquidity and investment options to the public. At the same time, we are honored to announce the issuance of the platform cryptocurrency: BlockWinery coin (BWC).
Tokens: BlockWinery Coin (BWC)
Token Standard: ERC-20
Total supply: 300,000,000
BlockWinery Coin (BWC) is used for :
Used as premium for auctions
Paid BWC with extra discounts than the other cryptocurrencies
Users earn interest by staking BWC
Used as mortgage to loan
Governance for future BlockWineryDAO
More details to be announced
2024Q1 - Investment Consultancy of Luxury Wines & liquors in the crypto industry.
2021Q4 - BlockWinery NFT (Solana compatible) Marketplace
2022Q1 - Launch IDO/IEO
2022Q2 - Launch the World Champion Bartender Series
2022Q4 - Launch BlockWinery DeFi Services
2022Q1 - BlockWinery NFT (Ethereum compatible) Marketplace
2022Q1 - Launch the Luxury Collection Series
2022Q3 - Launch the Limited Celebrity Series
2023Q1 - Showcase in Metaverse (e.g. Sandbox, Decentraland, Realy Metaverse, etc.)
Chris Chen (CEO)
A passionate person dedicated to promoting the movement of historical and refined drinking culture on social media since college life has recognized the tremendous contribution and efforts to human society and life from the thousands of years of alcohol culture, and at the same time, Chris has succeeded in building several businesses related to the wines & liquors market.
Founder and CEO at Cocktail4party, providing cocktail catering service and acquired tremendous success in a couple of years.
Founder and CEO at BarBack, a comprehensive supply chain solution for bars and bistro.
Siva Huang (CTO/COO)
A creative technology expert with experiences from graphic chip architecture design, AI technology developments, and electronics manufacturing managements. Siva has founded several projects covering AI and IoT fields, and has built tremendous success.
Founder and CEO at FEEGAM, an in-venue hospitality technology solution provider for professional sports entertainment market.
Nearly 20-year IT industry experience covering GPU, AI, and IoT technology developments.
Nathaniel Su (CMO)
Founder & CEO at entertainment companies.
Consultant at real estate company, cosmetics group, and media group.
Professor in University.
10+ years of experience in entertainment, including A&R music produce, celebrity agent, songwriter, vocal training, and digital marketing.
No Investment Advice
The information provided on this whitepaper does not constitute investment advice, financial advice, trading advice, or any other sort of advice. BlockWinery does not recommend that any cryptocurrency should be bought, sold, or held by you. Do conduct your own due diligence and consult your financial advisor before making any investment decisions.
Accuracy of Information
BlockWinery will strive to ensure accuracy of information listed on this website although it will not hold any responsibility for any missing or wrong information. BlockWinery provides all information as is. You understand that you are using any and all information available here at your own risk.
The appearance of third-party advertisements and hyperlinks on BlockWinery does not constitute an endorsement, guarantee, warranty, or recommendation by BlockWinery. Do conduct your own due diligence before deciding to use any third-party services.